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The role of Tiktok in music promotion: An in-depth exploration of hiplife musicians' utilization of tiktok for music promotion and audience engagement.

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 By Anthony K. Forson, Asiedu Mary et al., 2023. DOWNLOAD FULL PAPER HERE.                      THE ROLE OF TIKTOK IN MUSIC PROMOTION: - AN IN-DEPTH EXPLORATION OF HIPLIFE MUSICIANS' UTILIZATION OF TIKTOK FOR MUSIC PROMOTION AND AUDIENCE ENGAGEMENT.   BY   FORSON ANTHONY KOJO                                    BACS23172 ASIEDU MARY                                                          BACS23225 SOWAH PRISCILLA NAA ADJELEY   ...

ASSESS THE CURRENT MEDIA LANDSCAPE IN GHANA IN TERMS OF NEWS, BRINGING OUT ANY LEGAL AND ETHICAL OBSERVATIONS, AND SUPPORT YOUR ASSESSMENT WITH COPIOUS EXAMPLES

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  The media holds in its hands a vital role in the development of our nation Ghana through educating and enlightening the people and keeping the people updated on all issues of national interest. The media refers to all the channels of communication that are used to persuade, educate, entertain and inform the various audiences. It varies across the print (newspaper), broadcast (Television and Radio) and digital (social media) means of reaching out to people to influence their thinking and behaviors.  It is emerging as a noble profession on the global scene. It has been largely accepted that the mass media is the fourth estate after the Executive, Legislature and Judiciary in every democratic state. Good Evening Ghana (a probing current affairs show) on Metro TV, the Standpoint (a feminine empowerment show) on Ghana Television (GTV), News File, PM Express (both on Joy News), and the Keypoints (TV3) are examples of programming that help in educating and influencing Ghanaia...

SUPPOSED GALAMSEY FIGHT; TOYING WITH THE SURVIVAL OF THE UNBORN

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  “Galamsey” operations over decades ago have destroyed most of our agriculture lands, destroyed many water bodies, including rivers which takes 100 years to recover to healthy state in Ghana, people in galamsey communities are being diagnosed with chronic kidney diseases because of inhalation of mercury vapor. This, subsequently is leading to water shortages in the country, rock sediments and residues from the ‘galamsey’ pits as well as other activities such as the desilting of rivers is causing tributaries to die. The saddest part of this is that most of these galamsey operations are carried out by Chinese nationals, aided by Ghanaians who use heavy machinery in their illegal activity. Many more people, have been drawn into the sector. The Information Minister in 2017 claimed there are 200,000 people engaged in galamsey, while other sources suggest nearly 3 million rely on it for their livelihoods. The aftermath of this activity is very much disturbing as it affects the co...

WHEN REALITY IS NO MORE IMPORTANT

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  "At long last, the battle has ended and thus Ghana, your beloved country, is free forever .” These were the remarkable words of Dr. Kwame Nkrumah, as our beloved nation forged and thrusted into a new era of freedom. As Ghanaians celebrated sixty-five years of independence in March 2022, many news outlets expressed doubts about the extent to which expectations of independence had been met. Most conveyed the perception that the high expectations that accompanied the independence celebrations had not materialized. The people of Ghana expect rapid industrialization, employment for all, higher incomes, a more democratic system of governance, greater access to education and healthcare, and general improvements in welfare. The recent economic challenges of Ghana saw it return to the International Monetary Fund (IMF) for aid. In a statement released by the Information Minister, Kojo Oppong Nkrumah on July 1, 2022, the move to go to the IMF is to help the global lender assist the g...

3RD MAY IN THE LIFE OF A JOURNALIST

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The free press is the cornerstone of a democratic society. It has been said that “liberty” depends on the philosophy of a free press. Press freedom is the credo that enables democracies all over the world to work to the core. A complete practice of free press maximizes political, social and cultural and even, economic outcomes for citizens in society. In essence, many liberal theorists have long argued that the existence of an autonomous and independent press within each nation is essential in the process of democratization, by contributing towards the right of freedom of expression, thought and conscience, strengthening the responsiveness and accountability of governments and public offices holders to all citizens and providing a pluralist platform and channel of political expression for interests. Provisions for the freedom and independence of the media in Ghana are clearly stated in chapter twelve, article 162 of the 1992 fourth republican constitution of Ghana. These provision...

INCONCLUSIVE DEBATE ON JOURNALISM: PROFESSION OR ARTIFACT

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News is that part of communication that keeps us informed of the changing events, issues, and characters in the world outside. Though it may be interesting or even entertaining, the foremost value of news is as a utility to empower the informed. Concerns about social communication emphasize a central idea, that of media coverage. The media coverage process is constructed on two key elements: the media and the public. In communication, information becomes public, intentionally or not, through technical equipment (electronic, computerized). There may be unmediated public communication, such as, for example, public gatherings (political gatherings), as there may be technologically mediated links between people that are not public. It all stems from THE NEED TO KNOW, TO KNOW THE WORLD AND THE OTHERS, TO "STAY IN THE KNOW ,” Information collection results in effective communication and, hence, is an essential variable in the communication process. As Newsom and Carrell (2004, 202) stat...

THE MANIFESTATION OF THE KNOWLEDGE GAP THEORY IN ADHERENCE TO THE COVID-19 DIRECTIVES.

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The knowledge gap theory was propounded by elite scholars Philip J Tichenor, then Associate Professor of Journalism and Mass Communication, George A. Donohue, Professor of Sociology, and Clarice. N Olien, Instructor in Sociology, all three researchers at the University of Minnesota explains how media content is absorbed by the audiences in our societies. It also explains the notion that individuals with a higher socioeconomic status absorb information presented by the mass media at a faster rate than those with a lower socioeconomic status. Hence arrives at an increased gap in knowledge between the two segments in society. COVID-19 AS A CASE STUDY Communication has proven to be an integral part of this fight against the ravaging pandemic that hangs on the neck of the country. The mass media such as the radio sets, television sets, and newspapers have been our major vehicles through which cautious information is disseminated through every nook and cranny in the country, including the di...